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What’s Automotive Photography?

Also known as car photography or vehicle photography, automotive pictures is a deceptively challenging field. Photographers in this niche are specialists in capturing one of the best options of every vehicle they work with and assist to build beautiful photographs that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this area typically work with car, van, truck, and other vehicle manufacturers to create advertising campaigns for his or her newest models.

Many automotive photographers may additionally work with used automobile dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Want?

Understanding Focal Points

A superb automotive photographer can bring automobiles to life by means of their work by maintaining give attention to the automotive, or a key aspect of the car they want to emphasize. This implies that they have to be masters with lighting to make sure that colours are vibrant, reflective surfaces don’t produce an excessive amount of glare, and any distracting background options are «washed out» or faded.


Customers want to see vehicles in action, so automotive photographers have to understand the technical skills of capturing objects in motion. Typically, they do this by using driving pictures, tracking pictures, panning photographs, high-shutter speeds, and different methods to create the precise emotion requested by a client. The goal of shooting vehicles in motion is to emphasize that they’re «alive».


While each commercial photographer needs to be acquainted with editing strategies, automotive photographers have to mix their skills with a camera and a computer to create beautiful, evocative images. Many professional photographers will have tricks to chop down on how much editing time they want, resembling only photographing under certain weather conditions to get the proper lighting, however on condition that this isn’t always doable, mastery over editing skills is a must.

Background and Location

Automotive photographers need to understand which backgrounds and locations showcase the key selling points of a car. This is why small, compact automobiles are usually photographed in the city, while large SUVs will be shot on a muddy area or in the middle of the country. By using areas and certain options within the background, photographers can emphasize a automotive’s sportiness, practicality, measurement, or handling.

Brand Identification

As with every other kind of commercial images, automotive photographers have to ensure that prospects can tell the brand of the automobile without any need for text or additional graphics. While most automobile manufacturers are likely to have an analogous form and style to their cars, which usually helps with model recognition, they make certain that the automobile producer’s emblem is clear, unobstructed, and easy to search out on each shot.

Element Photographs

Knowledge of how you can compose macro shots is useful for automotive photographers, particularly when it involves shooting a automotive’s interior. By making certain the point of interest of the shot is on interesting options like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxurious, practicality, or some other unique options which can be key selling factors for a target audience.

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